With over a decade of experience in global music marketing, Hanna Rossmann combines strategic insight with a deep understanding of the classical and crossover landscape. With over 14 years at Universal Music, she has built extensive experience orchestrating international campaigns across Europe, the US and Latin America, bringing together strategic clarity and artistic sensitivity.
Her work merges creativity, precision and cross-market expertise: from building global rollouts and elevating catalogue visibility to guiding artists and partners through complex, multi-territory campaigns. Alongside her marketing work, she supports artists with strategic planning, international positioning and project development, helping them navigate releases and long-term career goals with clarity. With strong worldwide networks and a proven record of impactful launches, she positions music where it resonates, and ensures it reaches the audiences where it can matter most.
Born from a career built inside Europe’s major music institutions, Hanna Rossmann drives projects with clarity and purpose. She brings deep experience in artist management, international touring, and orchestral operations. Her work across leading organisations in London and Berlin gives her a sharp understanding of how to deliver seamless music experiences and support artists at every level.
Hanna focuses on structure, clarity, and delivery. She builds strong working relationships with artists, promoters, and orchestras. She keeps communication tight and expectations clear. She removes friction from projects and keeps each stage moving. Her background in top European music organisations gives her a precise understanding of planning, logistics, and professional standards.
Hanna has managed tours, artist schedules, orchestra operations, and international projects. She coordinates teams, secures resources, and drives timelines. She supports artists through every step of preparation and performance. Her experience across leading institutions ensures each project runs smoothly. If you want a sharper or more specialised angle for a specific role, tell me.
“Working with Company Name was an absolute pleasure. They went above and beyond to ensure our digital marketing campaign was a success, driving significant engagement and sales. Their team is not just skilled but genuinely passionate about what they do.”
CEO of theo
